


Trend spotter
- Sep 15, 2017
Death by Collaboration?
The current fad for collaboration focused work environments is based on ......... what evidence? Mostly anecdotes in fact. Like the equally unproved former fad for brain storming it raises the same worrying question. How can the individual creativity required for truly innovative thinking take place when the work day is taken up with 'collaboration', or 'brain storming'? Is that how Einstein worked? In today's Financial Times there is an article on "deep work", the truly crea